Our Why

We are on a mission to make circular fashion easily accessible anytime and anywhere to everyone through tech innovation.

We want to create a world where circularity is the global standard, and every item in someone's wardrobe serves as an easily activated opportunity to enhance their financial well-being and positively impact the environment.

Our Values

We build for people and the planet first.

Our choices aren’t just business decisions—they’re commitments to our community and our planet. Every feature, policy, and partnership is meant to uplift our users and protect the planet. We are dedicated to innovating solutions that always align with the greater good of people and planet.

We balance profit and impact.

We believe profit should fuel progress, not overshadow it. By weaving purpose into every dollar earned, we ensure that doing well and doing good aren’t just compatible—they’re inseparable. We are committed to growing sustainably, where impact and profitability support each other.

We think big and start small.

Our vision is bold, but our steps are intentional and measured. By starting with small, thoughtful actions, we lay a strong foundation for scalable, sustainable solutions. This incremental approach allows us to innovate, learn, and grow effectively while making a lasting impact.

We simplify the complex.

Simplicity is key to accessibility. We break down complex processes and challenges into clear, straightforward solutions that are easy for everyone to understand and use.